Is There No Such Thing As A Stupid Question?
Why don’t all Royal Navy warships have F35 fighter jets
embarked on them? After all, vertical take off technology has been around for
decades, and in the eyes of many, aircraft carriers are perceived to be vulnerable.
Wouldn’t it be better if the RN instead acted as a force multiplier to put as
many F35s to sea as possible across as many ships as possible?
To seasoned defence observers this may sound like a very
silly proposal, yet it was asked in all seriousness on Twitter this afternoon
by someone genuinely curious about why this doesn’t happen. The natural
response was perhaps to be cynical, or to think ‘oh come on’ and wonder why
people suggest these ideas.
But, is this natural response actually a good sign that
Defence is failing to cut through and explain in a way that the public
instinctively understand about issues in a manner they remember? Perhaps its
worth a bit of thinking about as to why people ask the question in the first
place, and a bit about the instinctive responses we sometimes generate.
People are naturally curious about defence issues and what
it does and why the armed forces do what they do. They don’t often have a
massively detailed understanding of defence technology, doctrine or issues, and
they don’t have the time to spend years learning an extremely complicated subject
in great detail.
That said they do want to learn a bit, see a bit and try to
understand something of the assets that the UK has and where they are deployed
and what they do. You only have to look at the way nearly 20,000 tickets sold
out in barely an hour the other week for visitors to go to HMS PRINCE OF WALES
on the first ever public open day to a UK carrier. Similarly HMS NORTHUMBERLAND
on a recent visit to the North East had nearly 1000 people in the line an hour
before the ship opened all queueing up to see the ship and the people onboard.
Its not surprising then that people ask questions that seem
to make logical sense to them, but which they can’t find an answer to. The MOD
does a good job of trying to make defence understandable to the layperson – the
‘miles of sausages’ statistics are a good example of this – it makes something
relatable in a manner and reference point that people naturally understand.
If you understand the frame of reference, you can understand
a bit more about it and why it matters. One of Humphrey’s personal success stories
was once writing a piece of work to explain the importance of shipping – the article
referred to tonnes of shipping being escorted by the Royal Navy, but it was
hard to get a sense of the scale. To try and personalise it a little, a quick google
of ‘WW2 Atlantic Convoys’ followed by adding up the displacement of all the
ships in a WW2 convoy followed.
By doing some very basic maths, it was possible to work out
that there were several WW2 convoys worth of tonnage being escorted, albeit in bigger
but fewer platforms. But the image of a WW2 convoy is something people inherently
understand – they can picture it in a way that ships weight cannot.
This fascination continues too in asking perfectly reasonable
questions – why aren’t Royal Navy aircraft carriers nuclear powered or ‘why in
Afghanistan didn’t the Army use flail tanks to stop IEDs’?
This sort of question isn’t easily answered by MOD – while DDC
and the Single Service channels do a good job of engaging with journalists to
try and explain to them how things work and provide a crash course in defence capabilities,
the public doesn’t really have a channel to ‘ask the obvious question and get a
respectful answer’.
While Social Media fills some of this void, it is also
inherently a hugely toxic place. For every positive twitter engagement there is
a legion of horrible rants, vile language and horrible behaviours. Plenty of
people ask what seems a reasonable question and get ignored, trolled or jumped
on.
There is a wider piece too about how defence social media
works – it is an intensely difficult environment to engage in, and easy to bite
and be snarky. Working out how defence commentators can play a part in this is
also important – not just in terms of patiently answering questions, but in
making sure an atmosphere exists where people feel happy to ask them.
It is telling that when senior NCOs or Officers do twitter ‘Ask
Me Anything’ sessions they often get some really good thought provoking
questions from people who don’t know their sea dart from their sea wolf, but who
do take a quiet interest and pride in all things Defence. These events are
great because they help the public engage, but they also highlight the sort of
issues people in the real world care about on defence matters
Very few people relatively speaking care deeply about the
deeper technical parts of Defence. It is telling that one of the best social
media accounts out there for humanising defence (Ships Cat) excels at telling a
very human story of bathrooms, bunks and buns – in other words answering the
questions people have about what the living conditions and food is like onboard
a modern Royal Navy warship. Very few posts talk about widgets, gizmos or the
Type 29424 modulator. They instead focus on telling a human story – and people
lap it up as a result.
Most importantly, there needs to be a way that people can know
how to ask a reasonable question to the MOD and get a sensible reply back. While you can strike it lucky on occasions, is
the missing gap some kind of website that people can send in questions to, and
get answers back that don’t sound robotic, swamped in FOI legalese or which
take forever to reply?
A good example of this is back in the 1990s, when a much
younger Humphrey wrote a letter to the Royal Navy asking some sensible questions
that he couldn’t find an answer to. The reply back included a very personal
letter explaining the answers, and some great pictures of RN ships, plus the
latest ‘Ships, Aircraft and Weapons’ poster that adorned his wall for some
years to come. This was great public engagement.
Is the modern need for a website where you can either search
by FAQ for questions like this, or provide an easy way to ask a simple question
and provide an email address for an answer? In other words, while the existing single
service websites are great, is there a way for them to host answers to questions
that are obvious if you know it, but less so if you don’t?
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Image by Ministry of Defence; © Crown copyright |
Right now there isn’t an easy way to find out answers to
these sorts of questions beyond a lot of googling and possibly striking it lucky.
Perhaps investment in a website that can help the questioner find what they are
looking for first time without getting lost in a rabbit warren of random results
due to poor use of metadata (frankly anyone who has ever managed to use the MOD internal
or external search engine and found first time exactly what they need
definitely needs investigation as being a possible Russian spy).
Is the way that Defence can communicate better to focus on
the human stories and provide really good insight into answering questions that
are not silly to their originators? This sort of task sounds like a good one for
reservists in media roles- handle some
of the questions coming in about life in the Royal Navy or British Army and
provide a response that makes the originator understand why things happen the way
that they do.
But this sense of providing a way to ask a question safely shouldn’t
just be confined to the real world. It is often quite astounding, and at times
embarrassing, to see how poor the military knowledge of each others services
are. For example, listening to Naval Officers suggesting that the RAF should be
scrapped is always an experience, as is listening to Army Officers not understanding
why the RN needs aircraft carriers.
The problem though is that in what is an intensely
competitive culture, showing weakness or less than complete knowledge can be
seen as a dangerous thing. Who would want to sit in a classroom as a non-naval
officer and ask ‘but why don’t you put individual F35’s on ships’? To do so may
invite ridicule and banter, but more importantly put people off asking questions
they don’t know the answer to in future – and one day there could be one which
has serious safety implications if the person doesn’t know, and doesn’t feel
comfortable in speaking up.
There is a more serious side to this, how do you create a
culture where questions can be asked safely and appropriately without people
feeling embarrassed for asking it? Part
of this is technology – there are a variety of apps out there to allow people
to ask questions anonymously, providing they get answered properly.
But also we have to ensure we are comfortable that the
person answering the question knows the answer – there is nothing worse than
bowling an ACSC style ‘look at me, I’ve got an affirmation my own importance
and intellect that is loosely masquerading as a question’ approach which can prove
problematic. If you don’t know the answer or want to stick to your lines to
take, then at times this approach can be less than helpful.
Perhaps what is needed is some kind of anonymous mail site
where people can ask genuine questions, without fear of ridicule or embarrassment
and receive honest email answers back from people who don’t feel they’ve been
caught out and have the time to respond openly and appropriately. For all the
talk of developing a culture of reasonable challenge in Defence, perhaps what
is also needed is a culture of reasonable question asking too?
Is one to presume that there's a reason not to deploy single F35s to anything with a flight deck? You may have invented the new Hurricat
ReplyDelete...check out the "Skyhook" project, in respect of the Harrier; as mad as a box of frogs, but at the same time rather marvellous...GNB
ReplyDeleteTo mangle up a quote, if it's mad and it works, it's not mad.
DeleteAt some level the thought of a Tu-142 being surprised by a couple of Sea Harriers, miles from where the Soviets thought they could be, makes me happy.
I remember the 'Every ship can have a Harrier' story in the newspapers at the time. It seemed a weird idea but in the immediate post-Falklands era there were all kinds of Harrier-related innovations being touted. Remember the VT mini Harrier carrier of ~8,000 tons that was fitted with a turntable for moving aircraft?
DeleteA very good and thoughtful article, Sir Humphrey. As a serving MoD civil servant I often think that I should perhaps jump into Twitter and help spread the word about the great job the UK Armed Forces and MoD do, but...as my Anonymous posting here demonstrates, such ad hoc public engagement is frowned upon and then there are the sensitivities around classification. I am confident that I can keep whatever I post within the realms of the unclassified, but I'm willing to bet that my management chain would not be so trusting!
ReplyDeleteAll the same, maybe I will set up an anonymised Twitter account and try to help out Sir H and others spreading the good word. Oh, and the MoD search engine is quite the worst piece of IT I have ever experienced, and as a daily user of all three levels of MoD IT networks that is saying something!
One issue is that there is little informed and rational debate in the media. Defence does not get the coverage it once did on TV ('reality TV' style programmes apart) and the web is a minefield of misinformation. Once respected newspapers are now little better than the tabloids. They sensationalise anything and everything to do with the defence, swinging wildly between jingoism and despair and rarely if ever presenting a coherent and balanced view. The message seems to be that every option would have been better than than the one we have (the carriers spring to mind here) so yet another reason to be 'incandescent with rage'.
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Excellent piece that makes many points that I have been asking for some time. THe Anonymous answer was very promising. Have you had anything official in reply.
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