Soft Power, Hard Results - the Red Arrows 2019 Tour

The Royal Air Force has recently sent its aerobatic display team, popularly known as the Red Arrows to North America for their summer display season. This tour will see the team operating at over 20 air displays and nearly 100 ground events, with 12 Hawks and an A400M aircraft operating from Halifax on the East Coast across to San Francisco on the West ( full information here ). This tour is the latest example of the superb ‘soft power’ generated by the team, yet some commentators see the Reds not as an invaluable tool for British influence, but an easy target ripe for cutting in a time of tight budgets. Is this a fair view though, and has the time of the air display team had its day? Bigger than the Big Apple?- Image by Ministry of Defence; © Crown copyright The value of the Red Arrows is that they provide a globally recognisable and iconic brand that is associated with the UK. Much like most other nations maintain some form of air display team, they provide a visi...